CLARITY

CREATIVITY

COMMITMENT

Trusted by Shell Marine for global product launches, sustainability campaigns, and market expansion.

Where can we help?

Your engineering is world-class. Your marketing isn't.

We speak marine. We've launched products and services globally.

Your competitors are winning contracts you should have.

We develop marine companies’ customer value propositions to stand out in crowded tenders and RFPs.

You're hiring, but can't attract the talent you need.

We build employer brands to attract and retain talent.

Sustainability is a requirement, but you're not getting credit for it.

We helped Shell communicate their decarbonisation strategy and successes. We'll do the same for you.

We've done this at a global scale. Now we're focused on ambitious Northwest marine businesses ready to grow.

lead generation

Technical webinar

Strategy | Creative | Communications | Digital Development

Shell Marine aimed to drive revenue growth for Shell LubeMonitor, a digital solution for cylinder condition monitoring in two-stroke engines. To support this, KH Connect developed and delivered a targeted lead generation campaign centred around a technical webinar.

The campaign combined strategic messaging, creative content, and digital execution to engage a highly specialised audience. The result:

  • 155% over the attendance target

  • 92 qualified leads generated

A clear demonstration of how focused communications and smart strategy can deliver measurable impact in the marine sector.

Winner: Neptune Marine Marketing Award

SUSTAINABILITY STORIES

A decarbonised future with Port Houston

Strategy | Narrative Development | Creative Direction

Shell Marine wanted to demonstrate its commitment to sustainability through a showcase of their global initiatives. Together, we created a future-focused narrative showcasing progress, partnership, and ambition.

We worked with Shell teams and global partners to understand each initiative and its potential impact. Using CGI and strategic storytelling, we visualised emerging technologies in real-world scenarios- creating a bold, unified vision of a decarbonised future.

The campaign featured senior voices from Shell Marine and its partners, reinforcing Shell’s role as a trusted sustainability leader.

The result: a powerful, forward-looking story that strengthened Shell Marine’s position as a committed partner for the future.

product launches

Shell Alexia 40XC
Strategy | Narrative Development | Creative Production

Shell Marine developed Shell Alexia 40XC to address the challenges posed by low-sulphur fuels in two-stroke engines. We were brought in to tell the story, strategically framing the journey from insight to innovation.

We crafted a narrative that showcased Shell’s technical leadership and customer focus, capturing the development process on location in Hamburg. Eighteen months later, we followed up with a powerful customer testimonial, filmed in Singapore, that reinforced the product’s real-world impact.

The result was a suite of engaging, purposeful videos that helped Shell Marine communicate not just what they do- but why it matters.

  • Brand strategy that Connects

    We build brands with clarity and purpose, grounded in insight, shaped by values, and designed to resonate with the audiences that matter most.​

  • Campaigns that deliver​

    From concept to execution, we create campaigns that engage, inspire, and perform- across channels, audiences, and markets.

  • Shell Marine decarbonisation

    Impact-led storytelling

    We shape messaging frameworks and tone of voice guidelines that spark connection and drive impact- infusing every communication with clarity, consistency, and creative confidence.

  • Comms that engage

    a strategic tool for connection- helping people feel informed, inspired, and involved. From internal to external, we build comms that shape culture and spark action.

A SNAPSHOT OF OUR EXPERIENCE

Trade marketing for Shell Helix and Rimula, Volvo, Scania, Mercedes Benz and Mahindra​

Change management for Shell MarketHub and Keolis Amey Metrolink​, Shell Global Key Accounts

Product launches for Volvo, Mercedes-Benz, Shell Rimula, and Shell Marine​

Brand creation for Shell MarketHub and Keolis Amey Metrolink​

Event planning and management for Volvo and Shell Marine​

Internal engagement and communications for Shell Marine, Keolis Amey Metrolink, Shell Commercial road transport, and Global Key Accounts​

Video production for Shell MarketHub and Shell Marine, BAE Systems, University of Liverpool, NHS.​

Webinars for Shell Marine and Shell MarketHub

It might look like a wide variety of work- and that’s the point. We create what works for your business by understanding what you need.

Because we don't just deliver projects, we build relationships. And when there’s a true connection, great results come naturally.

Our PROCESS

Clarity

Every successful project starts with understanding. That’s why we take the time to get to know you, your business, your goals, and what success looks like for you. ​

Through thoughtful conversations and strategic discovery, we build a clear picture of your needs so we can move forward with purpose and confidence..

CREATIVITY

With clarity as our foundation, we co-create solutions that are as imaginative as they are effective. ​

Whether it’s communications, events, engagement strategies or content, we bring fresh thinking and collaborative energy to every challenge. ​

Together, we shape ideas that connect, inspire and deliver.

COMMITMENT

We’re in it for the long haul. Our focus is on delivering meaningful, measurable outcomes, not just at launch, but over time. ​

From the first campaign to long-term strategic programmes, we work with you to build momentum, adapt to change, and keep delivering value. ​

It’s about creating a partnership that grows stronger year after year, with results that speak for themselves.

Contact us

Let’s start a conversation: ​no pressure, no pitch, just a chat about what you need and how we can help