CLARITY

CREATIVITY

COMMITMENT

WE GET IT…

In the marine and offshore industries, communication needs to do more than inform—it needs to inspire confidence, drive action, and deliver results. Whether you're launching new technology, engaging global stakeholders, or navigating complex operations, your message must be clear, credible, and compelling.

We understand this because we’ve lived it. We've worked closely with Shell Marine to launch products, educate global teams, host online and offline events, and communicate everything from customer value propositions to decarbonisation strategies.

We bring strategic thinking, creative clarity, and AI where it adds real value, turning complexity into communications that connect. We take the time to understand your goals, your challenges, and the wider industry context. Because when we’re aligned with your vision, meaningful results follow.

lead generation

Technical webinar

Strategy | Creative | Communications | Digital Development

Shell Marine aimed to drive revenue growth for Shell LubeMonitor, a digital solution for cylinder condition monitoring in two-stroke engines. To support this, KH Connect developed and delivered a targeted lead generation campaign centred around a technical webinar.

The campaign combined strategic messaging, creative content, and digital execution to engage a highly specialised audience. The result:

  • 300% over the attendance target

  • 92 qualified leads generated

A clear demonstration of how focused communications and smart strategy can deliver measurable impact in the marine sector.

Winner: Neptune Marine Marketing Award

future gazing

Journey to Decarbonisation video

Strategy | Narrative Development | Creative Direction

Shell Marine wanted to demonstrate its commitment to sustainability through a showcase of their global initiatives. Together, we created a future-focused narrative showcasing progress, partnership, and ambition.

We worked with Shell teams and global partners to understand each initiative and its potential impact. Using CGI and strategic storytelling, we visualised emerging technologies in real-world scenarios- creating a bold, unified vision of a decarbonised future.

The campaign featured senior voices from Shell Marine and its partners, reinforcing Shell’s role as a trusted sustainability leader.

The result: a powerful, forward-looking story that strengthened Shell Marine’s position as a committed partner for the future.

product Content

Shell Alexia 40XC
Strategy | Narrative Development | Creative Production

Shell Marine developed Shell Alexia 40XC to address the challenges posed by low-sulphur fuels in two-stroke engines. We were brought in to tell the story, strategically framing the journey from insight to innovation.

We crafted a narrative that showcased Shell’s technical leadership and customer focus, capturing the development process on location in Hamburg. Eighteen months later, we followed up with a powerful customer testimonial, filmed in Singapore, that reinforced the product’s real-world impact.

The result was a suite of engaging, purposeful videos that helped Shell Marine communicate not just what they do- but why it matters.

A SNAPSHOT OF OUR EXPERIENCE

Trade marketing for Shell Helix and Rimula, Volvo, Scania, Mercedes Benz and Mahindra​

Change management for Shell MarketHub and Keolis Amey Metrolink​, Shell Global Key Accounts

Product launches for Volvo, Mercedes-Benz, Shell Rimula, and Shell Marine​

Brand creation for Shell MarketHub and Keolis Amey Metrolink​

Event planning and management for Volvo and Shell Marine​

Internal engagement and communications for Shell Marine, Keolis Amey Metrolink, Shell Commercial road transport, and Global Key Accounts​

Video production for Shell MarketHub and Shell Marine, BAE Systems, University of Liverpool, NHS.​

Webinars for Shell Marine and Shell MarketHub

It might look like a wide variety of work- and that’s the point. We create what works for your business by understanding what you need.

Because we don't just deliver projects, we build relationships. And when there’s a true connection, great results come naturally.

  • Brand strategy that Connects

    We build brands with clarity and purpose, grounded in insight, shaped by values, and designed to resonate with the audiences that matter most.​

  • Campaigns that deliver​

    From concept to execution, we create campaigns that engage, inspire, and perform- across channels, audiences, and markets.

  • Shell Marine decarbonisation

    Impact-led storytelling

    We shape messaging frameworks and tone of voice guidelines that spark connection and drive impact- infusing every communication with clarity, consistency, and creative confidence.

  • Comms that engage

    a strategic tool for connection- helping people feel informed, inspired, and involved. From internal to external, we build comms that shape culture and spark action.

Our PROCESS

Clarity

Every successful project starts with understanding. That’s why we take the time to get to know you, your business, your goals, and what success looks like for you. ​

Through thoughtful conversations and strategic discovery, we build a clear picture of your needs so we can move forward with purpose and confidence..

CREATIVITY

With clarity as our foundation, we co-create solutions that are as imaginative as they are effective. ​

Whether it’s communications, events, engagement strategies or content, we bring fresh thinking and collaborative energy to every challenge. ​

Together, we shape ideas that connect, inspire and deliver.

COMMITMENT

We’re in it for the long haul. Our focus is on delivering meaningful, measurable outcomes, not just at launch, but over time. ​

From the first campaign to long-term strategic programmes, we work with you to build momentum, adapt to change, and keep delivering value. ​

It’s about creating a partnership that grows stronger year after year, with results that speak for themselves.

Contact us

Let’s start a conversation: ​no pressure, no pitch, just a chat about what you need and how we can help